The famous digital marketer Neil Patel, who according to Forbes magazine is one of the top 10 digital marketers in the world, answers the question of what is digital marketing:

"Digital marketing is any type of marketing of products and services that is done through electronic devices."

According to this definition, digital marketing is not a relatively new concept, but the first digital marketing in the world dates back to more than 100 years ago. The radio was invented in 1986.
It took 10 years for the radio to become a public product and most people to buy it and that's why they started thinking about advertising. The first commercials were for an opera, which immediately sold out, and became the birthday of digital marketing. FastSEO is a digital marketing agency in Oman.

What is the type of online digital marketing?

In this type of marketing, which is called online marketing for short, you communicate with customers more quickly and accurately using the Internet and perhaps with the help of other digital tools.

• A variety of digital marketing tools
• Data analysis
• Search engine optimization
• e-mail marketing
• Click Advertising
• Advertising on social networks
• Social network management and analysis
• Send push notifications
• Publish ad reporting
• Link shortener
• online chat

Data analysis

After running each ad campaign, you need to analyze the campaign with the help of different platforms. There are several internal and external platforms in this area that can greatly help improve your campaign. With the right analysis, increase the efficiency of your campaign and run better campaigns. In the following, we will examine two widely used tools of data analysis and analysis.

• Google Analytics

One of the most important and widely used digital marketing tools is Google Analytics. It sounds a bit unbelievable, but Google Analytics provides a very large collection of reports for free. You can track and analyze the behavior of your website audience well. Google Analytics shows you how each of your site's audiences came to the website and how their sales path went.

• Matrix

Matrix is ​​one of the Iranian digital marketing tools that helps startups a lot in this field. As a third party analytics tool, Matrix strives to present campaign results to advertisers in clear and understandable reports. The performance of these counter services is far from judgmental and completely neutral; So you can trust this tracker like all similar international services.

search engine optimization

When you look at the conversations of today's business owners, SEO is one of the words you hear a lot. Many users search in Google immediately after a question arises in their mind. As a result, it is very important to be in Google results and help the user with your product or service when needed. There are many digital marketing tools to help you optimize your search engine. here we introduce some of them:

• SEMrush

SEMrush is a digital marketing tool that helps you rank better in Google search results. Its important use is to track your competitors. Using the tools it provides, you can find your competitors' backlinks and attract them to you. See the fluctuations and changes that your competitors have in different keywords in Google results and do a thorough competitive analysis.

SEO Agency in Muscat, Oman

e-mail marketing

The first e-mail was sent in 1971. Surprisingly, given the rapid growth of technology, email marketing still accounts for a large portion of the digital marketing budget. Email marketing is one of the types of digital marketing that has a good return on investment (ROI) rate and is growing by about 4% each year compared to the previous year. There are various tools for optimizing email marketing. In the following, we will examine the main case that is most used in Iran:

• Mailchimp

It is one of the most powerful and generous digital marketing tools in the world, with 250 billion emails sent by its users last year. With Mailchimp you can send 12,000 emails to 2,000 people every month for free. The tool also helps you analyze your campaign and create more relevant and engaging content for your email, with the ability to segment audiences, strong automation, statistics and reports.

Click Advertising

In cost-per-click advertising, you pay for the user who saw and clicked on the ad. As a result, the cost of your ads is commensurate with the total number of clicks users have clicked on. Due to this, the more clicks, the higher the cost. In cost-per-click advertising, you receive clicks and pay according to the click-through rate you set and the budget you set for your click-through advertising.

Advertising on social networks

social networks have become part of the daily lives of many of us. Through these networks, we follow the news of the day, read our favorite content and keep in touch with our friends. By using social networks, you can create a good opportunity for your brands to make your brand name in the minds of regular users and establish a friendly relationship with them. Also, publishing your ad on various and popular social networks can have a significant impact on your income and help your business grow a lot.

Social network management and analysis

There are many tools to help you manage all your social networks in one dashboard at a time. As you know, many users use social networks today; As a result, an active and effective presence in these networks can be very beneficial for your business and increase your brand engagement with users. Social media management platforms allow you to set the time for your content to be published. It also helps a lot in analyzing the feedback of social network users by giving various reports and statistics, and also allows you to manage comments optimally.

Send push notifications

A notification folder is like a message (SMS) that can contain a photo, headline, and short text that is sent to your users and redirects them to your website or application. Millions of promotional and non-promotional notifications are sent daily to various users around the world. You can use different platforms to send push notifications and increase your interaction with users.

Publish ad reporting

Ad reporting is another digital marketing tool that helps you attract the attention of many users by publishing relevant and engaging content. Businesses publish content in other media with various purposes, including increasing brand awareness, SEO, public relations and increasing sales. Using ad reporting platforms such as Tribune can display your content on many popular sites. In addition, the Tribune helps you analyze and evaluate your campaign by providing accurate reporting so that you can run a more efficient and effective campaign.

Link shortener

With the increasing use of people on social networks, it is often necessary to put an address from your site on various social networks and increase users' access to the page. Many links have a large number of characters, which makes them lose their appeal to the user and take up a lot of space. With the help of link shorteners, you can shorten and beautify the desired link address and deliver it to the audiences in many existing platforms such as social networks.

online chat

Today, immediately after entering many sites, a small online chatbox opens at the bottom right of the page, giving the audience a good sense of support and constant companionship. Online chat and support tools help you easily connect with your site audience and analyze their behavior.